To raise awareness about yourÂ brand’s products in your retailer’sÂ markets, increase interest andÂ ultimately, get your retailers toÂ purchase from you more.
HOW DO YOU GET CONSUMERSÂ TO LOCAL STORES?
GemFind strategically looks at theÂ most effective form per market.Â No markets are the same, so byÂ partnering with the experts atÂ GemFind, we will build a customÂ strategy for each retailer.
HOW DOES IT WORK:
GemFind partners with you andÂ your retail partners to build local,Â highly targeted Digital MarketingÂ Campaigns in your retailers markets.
WHAT ARE SOME AVENUESÂ YOU WILL USE?
Google Adwords, Remarketing,Â Facebook Ads, Facebook LeadÂ Capture, Instagram Ads, Snapchat,Â Influencer Marketing, LandingÂ Pages and more.
Why Digital Marketing?
- â€˘Â More track-able than traditional advertising
- â€˘Â Nearly 8 out of 10 adults shop online (Pew Research CenterÂ Study, Dec. 2016)
- â€˘Â Google now processes over 40,000 search queries everyÂ second on average, which translates to over 3.5 billionÂ searches per day. (Internet Live Stats)
- â€˘Â The average American adult spends 2 hours, 51 minutes onÂ their smartphone every day. (Comscore’s 2017 CrossÂ Platform Future in Focus Report)
The Issue to Address:
- â€˘Â Retailers don’t have the time or know-how to effectivelyÂ market themselves online
- â€˘Â Retailers have to wait to get creative approved by the brand
- â€˘Â Retailers don’t have an efficient way to show the brands thatÂ they’ve spent co-op dollars correctly or through the rightÂ channels
- â€˘Â Only 69% of brands offer digital marketing as a componentÂ of their co-op program
- â€˘ Only 37% offer social media marketing program reimbursement