How to Pick the Right Company for Your New Website Redesign

March 30, 2016
Posted in 2016, Blog, March

How to Pick the Right Company for Your New Website Redesign

March 30, 2016 GemFind Marketing

Website designer working digital tablet and computer laptop and digital design diagram on wooden desk as concept

Selecting a website design company for your jewelry business shouldn’t be a decision you make too quickly. A number of factors play a role in determining what your website should look like, what it should feature, and how it should reach your audience. Before you begin a redesign project, take a few moments to consider some of the most important elements of designing a highly effective, targeted website for your consumers. Then, look for a company that can offer exactly what you need.

Determine the Features Best Suited for Your Site

Before you can choose a company to redesign your website, you need to zero in on what’s important to your new site. Consider factors such as:

  • Do you want to give customers the ability to buy directly from your site?
  • Do you want to use graphics, videos, or other high-end components?
  • Do you want to establish an appointment setting system on your website?
  • Does it need to connect to social media or your blog?

Once you know what you need, you can begin to consider the companies that can meet those needs.

Who Is the Best Professional for the Job?

Now, take a look at a number of website development companies. Since you’ve already had a website, you know what you do and don’t like. Now, you need to consider the person to do the job for you.

Discuss Your Expectations

As you discuss your needs and expectations for your new website, be sure to listen to the responses provided by the company. Are they listening, repeating, and agreeing to the needs you have? Most importantly, you need to be sure the company is offering suggestions and solutions to your areas of concern. For example, you should discuss:

  • The look and layout of the site to ensure it is easy to navigate
  • The images, especially on a jewelry website that needs to have high-quality graphics
  • The search engine optimization of the website
  • The responsiveness and features that will allow your website visitors to find your location
  • The overall cost of the project
  • Do they work within the industry
  • Make sure they don’t use a proprietary platform to develop the site. If they do, you will lose your site if you ever decide to part ways…so basically they own your site…

Experts do not just do what you want, but offer suggestions to further improve the visibility and functionality of your site. They give you the information and tools you need to communicate effectively with your customers and to be found in the search engines.

Talk about added features that may help you, such as the use of a portfolio, step-by-step educational videos, and tutorials to help you reach your customers. Above all, the content needs to answers the customer’s’ questions—what do you offer and where can they find you.

Your website redesign project is a big investment for you and your company. Take the time to find the professionals that have the tools and means to create a stunning, impressive, and responsive website that actually provides for your specific needs. The good news is that the right company can take your ideas and needs and create something that outshines your competition and impresses your visitors just as much as your jewelry will.

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