Selling jewelry online makes life easier for customers to research your inventory from the comfort of their homes. Ultimately, your business will do better if you use a call to action for them to make a jewelry appointment. Here are other strategies for increasing sales with your website.
Planning Your Calendar
The jewelry business has seasonal dynamics, so it’s a good idea to plan your calendar for certain periods when traffic naturally increases and customers are more likely to make a jewelry appointment. Aside fromÂ the holidays, bridal season should be a top priority in your planning. Spring and fall offer the best opportunities for selling high-end jewelry, as June and September are usually the most popular months for weddings. January, February and March tend to have less weddings, but you can still use January for after Christmas sales, February as Valentine’s specials and March for the spring forward specials.
Knowing Which Jewelry Is Popular
It’s important for you as aÂ jeweler to know which jewelry is popular, since trends change over time. The best way to quickly learn about trends in diamonds and gems is to visit authoritative industry sites such as National Jeweler, Diamonds.net, Idexonline and JCK Online. You can also gauge popularity from your own market research through website analytics and customer feedback. FigureÂ out what your top products are and thenÂ showcase them visually and prominently on your site. Be sure to include a “make a jewelry appointment” call to action on your landing pages.
You may also want to check out our blog on theÂ latest trending bridal diamond rings!
Create an Appointment Page
Your website should be unique from competitors, but one thing every jewelry store website can benefit from is a jewelry appointment page. This will be your golden opportunity to capture leads, either through a simple form, email or phone call. Make sure that you include your most relevant contact information on your site, at least on a “contact us” page.
Refer toÂ your jewelry appointment page on your social media profiles periodically so that your followers develop a top of mind awareness that they can easily interact with you at their convenience. This strategy will increase the odds of jewelry appointment activity.
Building a website with special applications and tools designed with jewelry stores in mind, is essential. Learn more about GemFind’s interactive apps that lead to customers setting aÂ jewelry appointment, as well as web design and digital marketing techniques forÂ increasing your online visibility.