GemFind Weekly Newsletter September 26, 2017

September 26, 2017
GemFind
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How to Improve Your Visibility and Conversions for Your Jewelry Website

You can significantly improve your visibility and conversions for your jewelry website, if you take proactive measures to implement strong online marketing strategies, rather than waiting for Google to index your site. The beauty of the Internet is that it provides several affordable ways to gain attention with your target market. Here are ways you can accelerate building your online brand and revenue streams, and ultimately improving your visibility and conversions rates for your jewelry website.

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Graff Pays $53M for 1,109-Carat Rough Diamond
National Jeweler           Sep. 26  

Lucara Diamond Corp. found this 1,109-carat rough diamond, later dubbed “Lesedi La Rona,” at the Karowe Mine in Botswana in November 2015. On Monday, the company announced that it had found a buyer for the stone–Graff Diamonds.Almost exactly two years after its discovery, Lucara Diamond Corp. has found a buyer for the “Lesedi La Rona,” 

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Miners Could Start Hunting for Young Diamonds
Diamonds.net                      Sep.26
Some diamonds could be younger than mining companies thought, according to research that may prompt rough producers to expand the areas in which they can search for precious stones. Researchers used a method called “radioisotope analysis” to establish the age of small inclusions in diamonds from the Venetia mine in South Africa.
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GIA to Stage ‘Centuries of Opulence: Jewels of India’ Exhibition

IDEX                  Sep. 25        

Intricately designed 17th to 20th-century jewelry and ornate objects from India debuts on Oct. 13 at GIA’s headquarters in Carlsbad, California. “Centuries of Opulence: Jewels of India,” will be on display through to March 2018, showcasing 300 years of items with 50 lavish historical jewelry pieces and objects

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50 years of tanzanite: the ultimate blue gem         The Jewellery Editor              Sep. 25

A newcomer to the world of precious stones, tanzanites were not discovered in commercial quantities until half a century ago, near the foothills of Mount Kilimanjaro in the remote region of Merelani in Northern Tanzania. Compare that to diamonds, the earliest of which were believed to have been found in India in the 4th century BC 

Psychology, history and the market: Why we value gemstones 
CNN  Sep. 24

Humankind’s fascination with precious stones long predates the establishment of gemology. The Romans believed that diamonds were splinters of falling stars, while the ancient Greeks considered them to be the tears of the gods.

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GRAFF BUYS BLUE DIAMOND FROM BONHAMS FOR $3.6 MILLION

The Israeli Diamond Industry      Sep. 25

Bonhams Fine Jewellery sale in London on September 20 saw a unique item go under the hammer: a fancy intense blue diamond weighing 4.03-carats, which has been held in a private collection for nearly 30 years,

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Sotheby’s upcoming diamond auction to feature rare stones
scmp.com                Sep. 22

Sotheby’s Hong Kong is set to showcase some shining stars in the forthcoming Magnificent Jewels and Jadeite Autumn Sale on October 3. The centerpiece is an art deco gem set and diamond Tutti-Frutti bracelet by Cartier, which is expected to fetch up to HK$14 million.

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Prince Rupert’s drop – are Sundrops the same thing?

sundrop jewelry               Sep. 18

Prince Rupert’s drops usually look like a curving tadpole, with a bulbous head and a long thin tail. If you’ve ever heard of Prince Rupert’s Drops, you’ve probably heard that they are incredibly strong… unless you break the long skinny tail, at which point they shatter into a million pieces.

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Understanding Cut Grades
RapNet Blog Sep.25
Understanding cut grades allows a retailer to make informed decisions when purchasing diamonds and therefore buy better. It also allows a retailer to explain the cut grade of a diamond to a client in an authoritative manner.

 JewelCloud Member Spotlight 

 

Contact GemFind to add ENDLESS products to your web site 

High jewelry lessons to treasure with Van Cleef & Arpels
 FINANCIAL REVIEW  Sep. 21
L’Ecole des Arts Joailliers (School of Jewelry Arts) is a unique enterprise: members of the public can study, at reasonable cost, with master craftsmen and jewellery experts from Paris.

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