GemFind Newsletter 1-19-2016

January 19, 2016

GemFind Newsletter 1-19-2016

January 19, 2016 GemFind Marketing


Are you ranking with Google? In 2015, Google made changes that gave preference to mobile-friendly responsive sites.

“If you havenā€™t optimized your website for mobile traffic, youā€™re losing potential customers before they have a chance to walk through your door. That goes triple if youā€™re in the bridal business.” – JCK Publishing Group

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5 Points on the Proposed Changes to the FTC Guide
Michelle Graff        National Jeweler   Jan. 19

The Federal Trade Commission has issued proposed revisions to the FTC Guides for the jewelry industry, which dictate the terms that can, and cannot, be used to market jewelry. A few key revisions are outlined below.

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Lucara to Give Botswanans Opportunity to Name 1,111 Carat Diamond
David Brummer      IDEX     Jan. 19

Lucara Diamond Corpā€™s CEO William Lamb has announced that his company will hold a competition to name the 1,111 carat gem-quality diamond recovered in November, according to a report in The Voice.

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Display of synthetic diamonds is forbidden at the ADTF
Alex Shishlo         Rough&Polished       Jan. 19

The display of synthetic diamonds is strictly forbidden at the Antwerp Diamond Trade Fair, which will take January 31 ā€“ February 2, the AWDC informed. Since 2014, the main topic of discussion in all the diamond centers 

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The Jewelry Industry Is Connecting On JewelCloudĀ®

Are you in?

1- 800.373.4373


Metals Dealer Fined $200,000 for Not Following Patriot Act    Rob Bates            JCK                Jan. 14

” In my opinion the reason this press release was issued is to put the industry on notice,ā€ says Cecilia Gardner, president and CEO of the Jewelers Vigilance Committee (JVC), which follows Patriot Actā€“related issues. 

Who is in JewelCloudĀ®?
GemFind Newsletter weekly presents A Member Profile

Hearts On Fire is The World’s Most Perfectly Cut DiamondĀ® ā€“ but what does that really mean? Meet Glenn and Susan Rothman, the founders of Hearts On Fire and innovators behind the industry-changing brand. Learn about the Hearts On Fire diamond difference and how our diamond, craft and technology are truly like no other.   

*For more information about listing Hearts On Fire products on your website or Facebook, please contact GemFind at 1-800.373.4373

Tacori, Artcarved, Hearts on Fire, Parade, KIM International, Le Vian, Gem Platinum

ā€˜Tiffany Settingā€™ Shines in New Ad Campaign
National Jeweler          Jan. 15

The black-and-white ads, which will appear as both single- and double-page spreads, feature testimonials from the craftsmen who make the brandā€™s ā€œTiffany Settingā€ engagement ring, a single diamond held in place by six prongs.

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The Perfect Solution for Driving Traffic Into Your Store



Jewels (And One More Watch) For Year Of The Monkey

Anthony Demarco   Jewelry News Network  Jan.15

It wasnā€™t easy finding jewels depicting monkeys, and more specifically the ā€œfire monkey,ā€ which is the animal to be celebrated for the upcoming Chinese New Year. The Lunar New Year or Spring Festival will be celebrated Feb. 8 this year.

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Two Globe-Trotting Designers Unite on One Other-Worldly Jewelry Collection   Jan. 18

When jewelry designer Isabel Encinias met ready-to-wear designer Mark Kroeker at a fashion party some two decades ago, the pair quickly bonded over their nomadic upbringings: Kroeker grew up between Istanbul and Tehran before moving to the States as a teen;

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A Kashmir Sapphire Of Nearly 60 Carats Becomes International Mystery

NDTV       Agence France-Presse        Jan. 19

When Geneva-based jeweller Ronny Totah received an offer last November to view a rare Kashmir sapphire set for auction with an asking price of up to $12 million, his jaw dropped. “I looked at the certificate, and I had this feeling.

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Top Designers Create Bespoke Footballs to Commemorate Golden Anniversary of Super Bowl
  The Jeweler Blog    Jan. 17

The NFL required the designers to use a ā€œgoldā€ theme to align with the precious metalā€™s traditional connection with 50th anniversaries. But, how they used the gold was totally up to them. While some used gold as the central motif, others used it as a glittering accent.



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The Colorful World of Diamonds: Explaining Diamond Color to Your Customers
  Debra Greenstein         RapNet  Blog            Jan.19    
Diamonds come in many colors and many different shades. From white, to striking ā€œfancies,ā€ the choice of diamonds for your customer can be colorless or full of color, depending on their preference.
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