GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2013-04-30

April 30, 2013 Alex


GemFind Weekly Newsletter

April 30, 2013


In This Issue
U.S. Market Favors Bridal Jewelry, H SI Stones, Says De Beers
Jewelry, ‘Retail’ Gold Buyers ‘the Key Support for Gold’: HSBC
There is MIST Beyond the BRIC
Products, Price Points, and Parties: Highlights From Baselworld 2013
App Jewelers Should Consider: Hang w/.
One diamond’s dark and mysterious past..
A history lesson in Vienna
Would you buy a man-made diamond?
Two Steps to Creating a Business Strategy that Really Works
Trademarks in the jewelry industry
5 Steps to Local Search Marketing


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Our special thanks goes out to all those who attended the AGS Conclave in Phoenix this past week — it was a very special event, as usual, where many relationships were enhanced and many new friends were made.  At the event, GemFind was honored with 3 speaking engagements on subjects ranging from social media marketing to digital catalog management for bridging the technology gap between vendors and their authorized retailers.  The standing room only at many of our talks is evidence that our mission continues to gain momentum and strategic following. 

Give us a call at 800-373-4373 for a free and no obligation evaluation of your web presence or to learn more about our digital marketing and web strategies.


U.S. Market Favors Bridal Jewelry, H SI Stones, Says De Beers

By Rob Bates                                              JCK                                    April 29, 2013        


The U.S. diamond market is built on bridal jewelry and H SI stones less than a carat, says a new market outlook from De Beers obtained by JCK. The company’s surveys say the best-selling diamonds in the United States fall in the 0.5-0.99 ct. range, with H or better color and SI clarity. >>>

Jewelry, ‘Retail’ Gold Buyers ‘the Key Support for Gold’: HSBC

By Brendan Conway                                   BARRONS                                 April 29, 2013                                        

Many U.S. investors who bought gold the last few years thought they were taking a position on Federal Reserve policy and the dangers those policies pose to the value of a dollar. These investors may instead end up at the whim of gold jewelry buyers in China or India. >>>


There is MIST Beyond the BRIC

BY EDAHN GOLAN                               IDEX                            April 25, 2013        


The BRIC countries – Brazil, Russia, India and China – are the hotbed of growing diamond jewelry consumption. While the U.S. provides the slow, yet steady growth of a mature market, the BRICs are where the diamond industry has found large growth. >>> 

Products, Price Points, and Parties: Highlights From Baselworld 2013

By Victoria Gomelsky                         .     JCK                                    April 29, 2013  


Where to begin? In the past week, I’ve seen more cool jewels, talked about more timepieces, met more interesting people, and drank more champagne than in all the months of 2013 combined.The LINK Jewelry Summit I attended in Vienna on April 22-23 deserves a full blog post of its own,  >>> 

GemFind Diamond Link

App Jewelers Should Consider: Hang w/

By Emili Vesilind                                 JCK                              April  25, 2013  


The more social media platforms proliferate, the greater the risk there is of retailers missing crucial connections with their customers. Why? An overage of popular apps and social channels can result in users self-selecting just a few platforms-say, Twitter, Vine, and Pinterest-ignoring other channels completely. >>>  

One diamond’s dark and mysterious past

By Nicholas Köhler                            Macleans                        April 29, 2013            

The diamond weighs in at 68 carats and, when held to the light, reveals only cloudless perfection, an oval stone with a flawless heart. It glows candy yellow-“fancy intense yellow,” in diamond-trade parlance-but its simple elegance belies a dark past. >>>  

A history lesson in Vienna

By Michelle Graff                        National Jeweler                              April 25, 2013  


The longer I am in this industry, the more keenly aware I become of how much we can learn about world history through jewelry. Prior to Baselworld, I took a side trip to Vienna, a mini-vacation before the big show. >>> 

Would you buy a man-made diamond?

By Sri Jegarajah                            CNBC                       April 27, 2013

With their polished sales pitch and discrete security, it looks like just another high-end diamond show room in a well-heeled Asian capital.The stones were probably mined in South Africa; cut, polished and finished in India and shipped to the luxury-hungry markets of Singapore, Hong Kong and Shanghai. >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers


The new 2013 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website with all the social sharing features. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added.


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

Two Steps to Creating a Business Strategy that Really Works

By Michael Beck                                       OPEN Forum                             April 29, 2013  


As an executive coach and strategist, I’ve come to understand that if a business truly wants to develop a strategy-something that makes a real difference to its growth, its profitability and its future-it first needs to gain clarity regarding one of two things. >>> 

Trademarks in the jewelry industry

By Sara E. Yood                    National Jeweler                           April 26, 2013


As jewelers, you’ve probably heard lots of rumors and half-truths about trademark protection.  Many jewelers have been instructed that jewelry must be marked in some way, but don’t necessarily understand what that means. >>>   

Featured GemFind Designer

Van Craeynest is proud to offer an oasis of design in a world that has forgotten the importance of knowing how to create jewelry from inside out.The combination of original designs, along with the skill and knowledge to execute these designs, results in unsurpassed quality, enduring sentiment, and breathtaking jewelry. Simply put, Van Craeynest creates poetry in metal.When an individual of taste and discernment desires a truly elegant, handcrafted piece of jewelry, Van Craeynest is the only option. >>> 


Jewelers of America                                                                  April  2013

Jewelry tradeshows are a great way to see the latest designs and innovations in the industry. They’re also a magnet for attracting some of the most dangerous jewelry thieves in the industry. Jewelers Mutual Insurance Company has a few basic tips to help keep you and your inventory safe while traveling to and from your next tradeshow. >>>  

5 Steps to Local Search Marketing

By Laura Lake                  Guide                     April 28
, 2013   

There was a day that when it came to local business getting ranked in search engines they faced challenges because they were competing with strong national brands. It was tough to get that first page listing unless you had a master search engine optimization guru working on your side. >>>  

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