GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2013-04-02

April 2, 2013 Alex


GemFind Weekly Newsletter

April 02, 2013


In This Issue
Sterling-Zale brilliance suit goes to mediation
Leader of Jewelry Theft Gang Pleads Guilty
Capital Coloured Diamonds Recommends Investment in Diamonds
Why Retail Matters
Celebrity Jewelry Gawk – Spring rings in
What Diamantaires Don’t Want to Hear: Retailers Are Being Squeezed
Guinness Certifies the “World’s Most Valuable Necklace”
At Your Service: What Are Your Best Techniques for Closing a Sale?
4 Ways to Get Customers to Open Your Emails
Why 86 Percent of Customers Quit Your Business
It Takes Two – Or Maybe Even Three – To Tango


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April is a very exciting month for us at GemFind.  As you know, we’ve been working hard to educate the trade on how to navigate the ever changing world of online marketing.  All the hard work is now paying off and GemFind has been honored with a combined 10 speaking engagements this month at the Smart Show in Chicago and the AGS Conclave in Phoenix.  If your planning to attend one of these events, please make sure to catch us at one of our talks or to come by our booth to talk in person to talk about your overall online web presence and digital marketing strategy, and how we can help. 

smart show
Smart Show  
– 6 Speaking Engagements  (Alex Fetanat, Larry Chasin, Tyler Mathews & Suereea Mathews) –

Booth  T 15  

AGS Speaking  – 4 Speaking Engagements (Suereea, Tyler, Larry) 

Give us a call at 800-373-4373 to schedule an appointment either at the show or via a web conference.  

Sterling-Zale brilliance suit goes to mediation

By Michelle Graff                                National Jeweler                        April 01, 2013        


Two of the country’s largest specialty jewelers are headed to mediation to settle their dispute over one diamond’s supposedly superlative brilliance. Court papers filed in U.S. District Court in Cleveland show that on March 26, both Sterling Jewelers Inc. and Zale Corp. asked the court to send the lawsuit Sterling filed against Zale in November to mediation. >>>  

Leader of Jewelry Theft Gang Pleads Guilty

By Rob Bates                                     JCK                                     April 01, 2013        


On March 29, alleged jewelry theft gang leader Alexander Cuadros-Garcia pleaded guilty in Virginia federal court to racketeering conspiracy, according to a statement from the Federal Bureau of Investigation. He faces 20 years in prison. >>> 


Capital Coloured Diamonds Recommends Investment in Diamonds                                                                             April 01, 2013  


With so many investment options out there, it can be difficult to decide how to invest wisely without risking a big loss. There are all sorts of options for people who are looking for a way to turn their money into more stable or permanent assets. >>> 

GemFind Diamond Link

Why Retail Matters

By Laura Heller                       Forbes                         March 27, 2013  


Is there a role for brick and mortar stores today? Does retail matter? A smart person just asked me that question and although I suspect she knows the answer is yes, isn’t the question really “What form should retail stores take to serve today’s shoppers?” >>> 

Celebrity Jewelry Gawk – Spring rings in

By Hannah Connorton                        National Jeweler                  March 28, 2013  


Although winter weather is lingering in certain regions of the country, spring is here and celebrities are bringing in the season with bold-colored baubles. Now that awards season is over, stars seem to be donning more day-to-day jewelry: stud earrings, smaller drop earrings and more subtle (yet still trendy) necklaces. >>>   

What Diamantaires Don’t Want to Hear: Retailers Are Being Squeezed
By EDAHN GOLAN                                 IDEX                             March 28, 2013                                      

Let’s start with the bottom line – U.S. retailers need to pay more for the jewelry they are selling, and don’t get that much more when selling it. The wholesale prices they are paying are rising at a higher rate than the retail prices they are charging. It’s a margin squeeze. >>> 


Guinness Certifies the “World’s Most Valuable Necklace”
By Rob Bates                                            JCK                                  March 26, 2013             

Guinness World Records has certified the 637 ct. Mouawad L’Incomparable Diamond Necklace as the most valuable necklace in the world, according to Mouawad.

Its value has been estimated at $55 million. >>>  

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers


The new 2013 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website with all the social sharing features. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added.


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

At Your Service: What Are Your Best Techniques for Closing a Sale? 

By Emili Vesilind                                        JCK                                       March 28, 2013    


“Before we close, we ask them, if you could change anything about the [item], what would it be. For example, if they want bigger, we tell them we could get it 20 points bigger and have it for them tomorrow. ‘Can I go ahead and set it aside for you?'” >>> 

4 Ways to Get Customers to Open Your Emails 

BY DJ Waldow                                   Entrepreneur                           April 01, 2013


If you want to be a successful email marketer, it’s essential that subscribers open your messages. After all, if your audience isn’t opening your emails, it’s impossible for them to take action, such as clicking through to your website or making a purchase.>>>

Featured GemFind Designer

Piero Milano Gioielli has enjoyed a highly prestigious position in the field of luxury jewellery for over fifty years. Its success is perpetuated year after year by means of its intrinsic skill in developing original ranges and new collections that appeal to all possible tastes. Today the Piero Milano Gioielli universe is increasingly multi-faceted and diversified, including expressions such as minimalist, romantic, figurative, geometric, one-off and informal pieces. >>> 

Why 86 Percent of Customers Quit Your Business
By Barry Moltz                       OPEN Forum                         April 01, 2013   

In an age where getting and keeping new customers seems like an uphill battle, it is of utmost importance to pay attention to your company’s customer service strategy. Most customer service just plain stinks and small-business owners don’t even know it. >>>  

It Takes Two – Or Maybe Even Three – To Tango

By stonechicky                     The Israeli Diamond Industry Blog                   March 28, 2013

Owning a diamond is like a dance: it really takes two to make it come alive and feel the beat and the rhythm of the music in your bones. Your dance partner is not only the one you are performing with; rather, his movements also inspire you to express yourself even more than you thought you were capable of. >>> 

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