GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-12-20

December 20, 2012 Alex


GemFind Weekly Newsletter

December 20, 2012


In This Issue
Survey: Retailers in for Big Sales Week
Chaim Even-Zohar: Rough diamond prices to stabilise by 2016
AWDC, Bain & Co. Present New Global Diamond Industry Report
CIBJO boss urges industry to work ethically
Jewelry chains fight over clearest, brightest diamonds
Drafting Your Marketing Calendar for 2013
A different consumer, a very different jewelry market
4 More December Holiday Survival Tips
11 Signs That Your Website Design Needs an Overhaul
Leaving a mark
The Story Behind the Stone: Inside the artist’s mind


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From the entire staff at GemFind, we’d like to wish our readers a wonderful Holiday Season, and that the New Year be filled with much health, happiness and prosperity. 

Need more traffic to your website?

Need more traffic to your website in 2013?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help…
Download a free brochure, please Click Here



call us at 800-373-4373

Survey: Retailers in for Big Sales Week

By JCK Staff                                                            December 17, 2012     


Hold on tight, retailers: You are about to experience your biggest sales week of the year, if forecasts are accurate. ShopperTrak, a Chicago-based company that counts foot traffic, predicts that this coming pre-Christmas week “will generate the largest weekly sales volume of the year,” surpassing the week of Black Friday. >>> 


Chaim Even-Zohar: Rough diamond prices to stabilise by 2016

By Mathew Nyaungwa                                  Rough&Polished                              Dec. 17, 2012    ‘

The rough and polished diamond market had been limping throughout the year as the Euro-debt crisis, sluggish economic recovery in the U.S and tight liquidity continues. Tacy president Chaim Even-Zohar said demand for diamonds was also going down as the industry competes with consumables such as iPads and iPhones. >>> 

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AWDC, Bain & Co. Present New Global Diamond Industry Report 

By AWDC                                                                        Dec. 17, 2012   

Following up on the global diamond industry report of 2012, Lifting the Veil of Mystery, the Antwerp World Diamond Centre (AWDC) and Bain & Company now release a second annual report, focusing more in detail on the dynamics of consumer demand across the globe. >>> 

CIBJO boss urges industry to work ethically

By Kathryn Lewis                   Professional Jeweller              Dec. 17, 2012                            

Speaking at a conference last week, Gaetano Cavalieri, the president of the CIBJO, the international jewellery confederation of national trade organisations, urged stakeholders to adopt ethical practices but stressed that such systems should not create unfair business advantages. >>>  

Jewelry chains fight over clearest, brightest diamonds

By David Weinberg                                Marketplace                            Dec. 17, 2012

Today a couple of the nation’s largest jewelry retailers are arguing in a federal courtroom in Ohio. At issue is a multi-million dollar ad campaign by the diamond retailer Zales. The ad claims that Zales’ Celebration Fire diamond is the most brilliant diamond in the world. >>> 

Drafting Your Marketing Calendar for 2013  

By Laura Lake                    Guide                             Dec. 16, 2012   

The year is coming to an end and most of us are working hard to reach our Q4 goals, but have you sat down to develop your marketing calendar for the upcoming year? Your marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goals in a structured and thought-out manner. >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers


The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added. more… 


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

A different consumer, a very different jewelry market

By Janos Consultants                                                  December 14, 2012


There is no question that manufacturers and retailers have been contending with difficult product decisions for a couple of years.  Foremost has been the price of gold, which has made made some hot products of the past into things of the past. >>> 

4 More December Holiday Survival Tips 

By JCK Staff                                 JCK                              Dec. 13, 2012       


JCK’s 2012 Holiday Survival Guide is chock-full of tips from experts in marketing, social media, publicity, sales, and other critical areas of operations to get your business in shape for seasonal success.

Our editors were so inundated with advice that we couldn’t fit it all into our Holiday Survival Guide. >>> 

11 Signs That Your Website Design Needs an Overhaul

By business to Internet & Ecommerce, Social Media                   Dec.17, 2012

There are countless website design practices that have fallen out of favor. Utilizing one of these can make your site look downright dated – from silly clip art to uber-bright colors to bad navigation. To help you decide whether it’s time to overhaul your site, we came up with a checklist of some of the biggest signs your site is stuck in a bygone era. >>> 

Featured GemFind Designer

“Zohrab Istanboulian and his wife, Arsine has been giving external form to creative ideas since they first started designing jewelry together over 35 years. In 1980 they left their families to embark upon their own adventure, traveling around the world leaving in different continents understanding diverse culture which brought them to establish ZORAB Atelier de creation.  >>> 

Leaving a mark
By Michelle Graff                               National Jeweler                          Dec.17, 2012   

Much to the delight of retailers, De Beers is back on the airwaves this holiday season with this nationwide commercial that seems to be one of the favored spots among the jewelry set. It received a lot of positive social-media feedback in Rob Bates’ annual review of the big retailers’ Christmas spots and, according to a press release from Forevermark-which also cited a number of positive tweets-traffic to its website spiked 704 percent after the commercial debuted in mid-November. >>> 

The Story Behind the Stone: Inside the artist’s mind
By Diana Jarrett GG                                             Southern Jewelry News                                    

Collectors of designer jewelry are attracted to the distinct appeal of an item, the quality of its manufacture and very often the story behind the piece. Expert retailers will always find a way to engage their customer in the back story of an item that catches their eye. >>>  

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