Veterans Day has come and gone.. Thanksgiving will be here in 2 weeks … and in
8 weeks 2012 will be part of our history.
If all of your marketing preparations are in place, its the perfect time to make
sure your web presence is properly configured to measure your online
holiday traffic. Over the following 8 weeks you will see a significant increase
in your website traffic and you need to know what these people are doing when they
come to your door. If you don’t know how many people are looking at you online
each month by viewing easy to understand and free reporting, then you need to give
us a call so we can help you.
We invite you to give us a call at 800-373-4373
to learn about
our turn-key themed websites, our totally custom programs, and our online marketing
campaigns which are guaranteed to drive traffic into the store.
Maxim Shkadov: Mining companies need
to create a “diamond OPEC”
By Sergei Goryainov
Nov. 12, 2012
Maxim Shkadov, CEO of OAO Kristall, recently elected President of the International
Diamond Manufacturers Association (IDMA), gave this interview to Rough&Polished.
Mr. Shkadov, Rough&Polished congratulates you on your election as President of the
International Diamond Manufacturers Association (IDMA). What way will IDMA take
for its development under your guidance?>>>
Largest Titanic jewelry collection
to see first public display
The Vancouver Sun
Nov. 12, 2012
Most of the jewelry recovered from the wreckage of the Titanic will begin a three-city
tour, its first public display since being salvaged from the ocean depths. In a
nondescript industrial office in north Atlanta, Premier Exhibitions Inc. and RMS
Titanic Inc. officials previewed the artifacts before they went on display on Friday
in Atlanta. >>>
More Retailers Starting Black
Friday on Thanksgiving
By Rob Bates
Nov. 12, 2012
Many of the nation’s biggest retailers are beginning the annual shopping extravaganza
the night before, on the day otherwise known as Thanksgiving, accelerating a trend
that began last year. Target, for instance, will open its doors Thanksgiving night
at 9 p.m. Both Walmart and Sears are starting even earlier, both opening at 8 p.m.
local time on Thanksgiving.
L’ORO Jewellery hosts Scott
Kay and Maximum Brilliance Trunk Show
HL’ORO Jewellery, a family business established in 1984, combined efforts with Scott
Kay and Maximum Brilliance Canadian Diamonds for an exclusive weekend Trunk Show
on October 26 that gave consumers an opportunity to meet with the representatives
of the two brands.>>>
From left to right: Aren Arkarakas, managing director at Nouvo Mode; Haigo
Derian, V.P. at L’ORO Jewellery; Shrenik Haji, representative of Diamond Industry
of Canada; Robert Cheszes, president of Diamond Industry of Canada >>>
The Everything-Old-Is-New-Again Fashion Trend
By Zoe Helene
Nov. 06, 2012
You know what they say: One person’s trash is another person’s treasure. In recent
years, artists working on the edge have been busy transforming discarded materials
into wearable art. Through exquisite attention to detail, these artisans are able
to make finely crafted pieces coveted by museum curators, celebrity stylists and
private collectors alike. >>>
Diamonds and the Next Generation of Consumers
By Rob Bates
Nov. 08, 2012
Here in the United States, there’s a lot of talk about how one of our political
parties has not kept up with changing demographics, and has failed to appeal to
younger voters. This got me thinking how our industry may be in danger of doing
the same thing.
GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry
retailers and diamond dealers – has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler’s new or existing website.
One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler’s website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. more…
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
November 09, 2012
Thursday (Nov. 8) was the first day back in the office for most of the National
Jeweler team following Superstorm Sandy, and we are doing our best to try to get
back into the groove. It is difficult though, with so many people here still so
out of sync. >>>
Notification to Fable Customers:
Thank you very much for the patronage you have shown Fable Jewelry Company. Fable
prides itself in providing superior product at a fair price. Thank you for dealing
with our sales representatives who are committed to serving you.
Previously, Steven Derrick Morton was a sales representative of Fable. Mr. Morton
is no longer associated with Fable. As of January 15, Mr. Morton’s sales
representative privileges were terminated. He, therefore, is not and will
not be acting as a sales representative of Fable. >>>
Featured GemFind Designer
Rudolf Friedmann is a family-owned
jewelry manufacturer committed to the highest levels of design, craftsmanship and
customer service. Our founder, Rudolf Friedmann, brought the European tradition
of fine jewelry-making to the United States in 1948 and we continue his commitement
to fine quality American manufacturing.
6 Ways to Get More Out of Your Limited Marketing Budget
Nov. 12, 2012
Most small businesses get caught in an endless loop. They only do marketing when
sales are down. However, as soon as their revenue starts to climb from their efforts,
they cease doing marketing which then causes a dip in sales. >>>
5 Ways Social Media Can Ruin
By Lewis Howes
Social media sites like Facebook, Twitter and Google+ allow us to connect with the
players in our market. But, when used improperly, social media can be a dangerous
platform for entrepreneurs to ruin their reputations. >>>
Need more traffic to your website?
Getting ranked on the search engines is not
a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
GemFind performs Search Engine Optimizations
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help…
call us at 800-373-4373
Diamonds Mounted on Pieces of Eiffel Tower
The Israeli Diamond Industry
Nov. 12, 2012
A Texas-based jeweler has hit upon an original new idea hitherto unexplored in
the diamond industry: mounting diamonds onto small pieces of metal cut from monumental
architecture, Diamond World reports. >>>
How to Collect and Appraise Antique Jewelry
Nov. 12, 2012
I am often asked, “How can I get started and learn all you know so I can do what
you do?” Of course, watching PBS’s Antiques Roadshow, and streaming past episodes
at pbs.org/antiques is a great education, but it’s only a beginning. It is also
important to seek out other sources of knowledge if you are to become not only an
educated but a savvy collector.
Hot Designer Lines Jewelry Retailers (Mostly) Can’t Have
By Jennifer Heebner
Nov. 09, 2012
I’ve heard it countless times from retailers all over the country: “I saw [insert
jewelry designer name here] at a show years ago and have been watching the line
develop.” If fledgling designers had a dime for every time a store owner said this,
they might not have trouble paying their bills.
Selling jewelry in the current economy
By Brad Huisken
Southern Jewelry News
No longer can a jewelry retailer sit back and wait for customers to come to them.
A jewelry store owner can’t just build the ivory palace and hope for customers to
come into the store. Sometimes they aren’t coming. Savvy jewelry retailers have
to go out and get customers.>>>
Want to Spice Up Your Store’s Holiday Decor? Start With Trashing
By Emili Vesilind
November 2012 issue of JCK magazine
Sparkling tinsel and garlands are December decor staples, but when it comes to
gussying up your store for the holidays, they could be doing you more harm than
good.While decorating may fall at the bottom of your to-do list during the busiest
sales period of the year, it merits careful consideration.
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