GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-11-06

November 6, 2012 Alex


GemFind Weekly Newsletter

November 06, 2012


In This Issue
An Industry Struggles to Keep Its Luster
The high cost of Canadian diamonds – a sign of their high quality
The 2012 JCK Retailer Survey: Staff
The 2012 JCK Retailer Survey: Salary
Green with envy: emeralds to take on diamonds’ star status
Even in Online Retail, Relationships Matter
3 Scary Online Security Mistakes to Avoid
Victoria’s not-so-secret 2012 Fantasy
Swimming in Diamonds, Literally
Advice from a Fine Jewelry Designer
10 ways to ramp up your holiday marketing for a successful season
10 Things Rocking the Industry


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Thank Goodness today it’s election day.  We are so excited that the uncertainty of
the year’s political process will soon be over and we can all get back to business
as usual.  
If you’re kicking yourself for not having gotten more on top of your website this
Fall, its still not too late.  We have a turn-key program that can get you
up and running in less than 1 week to dramatically improve your existing website.
 And the best news, if you purchase any of our virtual inventory apps to run
this year, we’ll give you a 100% credit of the app set-up fee towards a new website
in January.
We’d also like to make a special invitation to suppliers to give us a call for a
free evaluation of your website and to learn more about our B2B website program
and related virtual inventory services.

Give us a call at 800-373-4373 for a no obligation evaluation
of your web presence and to learn more about turn-key technology solutions. 


An Industry Struggles to Keep Its Luster

      The New York Times
     Nov. 05, 2012     


ANTWERP, Belgium – Step off the train here and you cannot miss the signs on the
stores: Diamond World, Diamond Gallery, Diamond Creations or simply, Diamonds. Of
late, there are the banners and posters reading simply, “Antwerp Loves Diamonds.


The high cost of Canadian diamonds – a sign of
their high quality

By Alex Shishlo                   
             Nov. 06, 2012     


For many laymen diamonds are mainly associated with South Africa and rarely with
Canada, even though the country is one of the three largest global producers of
these precious stones. Historically, the reputation
of Canadian diamonds was negatively impacted by the error of Jacques Cartier, the
discoverer of the Maple Leaf Country.

GemFind Diamond Link

The 2012 JCK Retailer Survey:

By JCK Staff           
   Nov. 05, 2012       


Our annual JCK Retailer Survey gives the lowdown in five crucial categories of operations-store,
stock, sales, staff, and salary.

Check out what jewelers had to say about staff issues in 2012.

How long has your sales staff been with you, on average? >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers


The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry
retailers and diamond dealers – has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler’s new or existing website. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler’s website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within
New settings and diamond suppliers will be continually added. more… 


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner. 

The 2012 JCK Retailer Survey: Salary

By JCK Staff               
     Nov. 05, 2012

Our annual JCK Retailer Survey gives the lowdown in five crucial categories of operations-store,
stock, sales, staff, and salary.

Check out what jewelers had to say about their salaries in 2012.

What is the average number of hours you work per week?

Good news! You’re not working quite as many hours as you did last year. >>> 

Notification to Fable Customers:

Thank you very much for the patronage you have shown Fable Jewelry Company. Fable
prides itself in providing superior product at a fair price. Thank you for dealing
with our sales representatives who are committed to serving you.

Previously, Steven Derrick Morton was a sales representative of Fable. Mr. Morton
is no longer associated with Fable. As of January 15,  Mr. Morton’s sales
representative privileges were terminated.  He, therefore, is not and will
not be acting as a sales representative of Fable. >>>

Green with envy: emeralds to take on diamonds’ star status

By Thomas Biesheuvel          
   The Sydny Morning Herald   
                  Nov. 05, 2012

Ian Harebottle is searching for a global celebrity to do for emeralds what Marilyn
Monroe and Audrey Hepburn did for diamonds.

The chief executive of Gemfields, the world’s biggest producer of the green stones,
said he wanted ”to bring in an A-lister to be the face of emeralds”. >>> 

Featured GemFind Designer

Giuseppe Picchiotti made his first foray in
the world of fine jewelry in 1967 when the Picchiotti atelier opened its doors in
Valenza, Italy. Today he’s known the world over as the premier jeweler of Italy.
Picchiotti’s deep understanding of jewelry and the industry, as well as his long-term
commitment to excellence, and sound business ethics, are the key factors to the
continued success of this family-run enterprise.

Even in Online Retail, Relationships Matter
By Jacquelyn
B. Fletcher 
Nov. 05
, 2012   

There’s no doubt that Jordan Insley knows how to sell consumer electronics online.
This year, his company, Quick Ship Brands, will sell about $18 million worth of
refurbished televisions, iPods, Blu-Ray players and other popular products. >>> 

3 Scary Online Security Mistakes to Avoid

BY Brian Patrick
Oct. 31 , 2012

In the online world, terrors aren’t reserved for Halloween. Hackers are very real,
and they haunt the web like Freddy Krueger haunts people’s dreams, looking to use
your most personal information against you. Fortunately, there are plenty of things
you can do to protect yourself.

Need more traffic to your website?

Need more traffic to your website?

Getting ranked on the search engines is not
a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed. 

You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good. 
GemFind performs Search Engine Optimizations
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help…
Download a free brochure, please
Click here  



call us at 800-373-4373

Victoria’s not-so-secret 2012 Fantasy

Michelle Graff
National Jeweler              
  Oct. 31, 2012


Every year, lingerie lord Victoria’s Secret unveils a multi-million dollar bra set
with an astounding number of diamonds and colored gemstones that one lucky model
gets to wear down the runway at the brand’s annual fashion show. This year’s bejeweled
brassiere is a $2.5 million floral-themed bra-and-belt set featuring 5,200 hand-set
precious gems: >>>  

Swimming in Diamonds, Literally
By stonechicky                       
The Israeli Diamond Industry Blog              
      Nov. o6, 2012 

Have you ever fantasized about dipping into a swimming pool filled with
something other than water? If I had all the money in the world – or even just half
of it – and I could have a hot tub filled with whatever substance I desired, my
inner kid would probably pick chocolate.

At the Drawing Board: Advice from a Fine Jewelry Designer

By TammyJones    
Jewelry Making Daily              
         Nov. 05, 2012

I’ve been very lucky to have generous mentors throughout my career who’ve shared
their wisdom about jewelry making, metalsmithing, jewelry design, and gemstones.
For the past decade, much of what I’ve learned about fine jewelry design and the
jewelry business has come from my dear friend Chuck Bowman, who works in the product
development area at Stuller.


10 ways to ramp up your holiday marketing for a successful

By Bill Warren            
      Southern Jewelry News
          October 2012         

Have you ever made it to the month of November and thought:
“What in the world am I going to do to bring customers in my door this Christmas? 
Should I run a newspaper ad (if so, what kind), should I do radio, cable
TV, social media… oh Santa, please tell me what works!!”

10 Things Rocking the Industry: November 2012
By jck Staff            
November 2012 issue of JCK magazine  

1. Forecasts It’s beginning to look a lot like Christmas-and this ­Christmas is
­beginning to look pretty good. In ­September, ­ShopperTrak, which analyzes retail
foot traffic, predicted sales would rise 3.3 percent, a notch below 2011’s 3.7 percent.

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