GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-09-18

September 18, 2012 Alex


GemFind Weekly Newsletter

September 18, 2012


In This Issue
De Beers speaks on prevailing diamond market conditions
Russia reveals shiny state secret: It’s awash in diamonds
Bring out the “Maverick” in you
Why Embracing Social Media Might Mean More Sales for Jewelers
Burnishing a jewelry business
Learning from Bad Web Design
The 10 Commandments of Growing a Business
Transformables: Jewelry You Can Wear Many Ways
How Retailers Can Corral Customers
Marketing Communication – How Much is Too Much?


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Do you have a website? Is it converting? Is it driving customers to your store? Is it interactive enough to keep visitors on the site?

If you need help with any of the above, please call us. Its not too late to get ready for the season. You do not want to lose visitors from your website. You want them to take action. We can help…
Give us a call at 800-373-4373 for a free web demo and let us show you how quickly we can get you set up and ready to go.

De Beers speaks on prevailing diamond market conditions

By  Mathew Nyaungwa                            Rough&Polished                               Sep. 17, 2012     


The diamond industry struggled during the first half of the year owing to the euro zone debt crisis, sluggish economic recovery in the United States and depressed demand in Asia. De Beers felt the heat during this period under consideration as it had to endure an embarrassing 50 per cent drop in profits in the first half of 2012, while its total sales also fell to $3.3 billion from $3.9 billion a year ago. >>>   

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Russia reveals shiny state secret: It’s awash in diamonds

By Fred Weir                                  Christian Science Monitor                            Sep. 17, 2012     


Russia has just declassified news that will shake world gem markets to their core: the discovery of a vast new diamond field containing “trillions of carats,” enough to supply global markets for another 3,000 years.The Soviets discovered the bonanza back in the 1970s beneath a 35-million-year-old, 62-mile diameter asteroid crater in eastern Siberia known as Popigai Astroblem. >>> 

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Bring out the “Maverick” in you 

By Bill Warren                              Southern Jewelry News                         September 2012       


The late, great motivational speaker, radio personality and author Earl Nightingale was once asked what the secret to success in business was.  His answer revealed much. He said, “Watch what everyone else is doing and then do the opposite.”  It took me a little while to grasp what he meant, but slowly I found the hidden meaning behind it. >>> 

Why Embracing Social Media Might Mean More Sales for Jewelers

By Daniel Ford                                          JCK                                      Sep.15, 2012   


I’ve been making my way through several recent reports about social media that all point to the same conclusions for retailers.

Get online and get social right now. One of the reports I’ve been studying is from the McKinsey Global Institute that claims that companies utilizing social media networks can unlock $900 billion to $1.3 trillion in annual value. The report also states that one third of consumer spending could be influenced by social shopping. >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers


The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added. more… 


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

Burnishing a jewelry business
By Ronald D. White                                 Los Angeles Times                            Sep.16, 2012   

Some people wait years before their creative talents are recognized. Robert Keith waited less than 24 hours. It was 2005 and Keith, a fashion photographer looking for a new challenge, had just made his first piece of fine jewelry: a gold ring that looked like a miniature version of a ship’s anchor chain.>>> 

Featured GemFind Designer|Garavelli%20Aldo-pageno|1 GARAVELLI A century lasting tradition: a Family with a 90 year old story who has cultivated a refined connoisseurs culture and has lavished on the fourth generation a natural and very Italian aptitude for elegance together with a precious legacy: an old rooted technology which prefers the fascinating hand-made workmanship; long experienced and skilful craftsmen who know how to infuse a magic positive energy into their precious work of art; >>>    

Learning from Bad Web Design 

By Drew Coffin                 Web Marketing Today                   Sep.14, 2012

Recognizing bad web design is often easy. But it can be difficult to know what makes it bad. In this article I will give you examples of bad web design and explain what good design practices could be used instead. Note that many of these examples are extreme cases of bad web design and there is more than one mistake in each example image. >>> 


The 10 Commandments of Growing a Business

By Barry Moltz                                     OPENForum                              Sep.17, 2012                            

For many entrepreneurs, starting a business is the easy part. The challenge really begins with how to grow it into a real company. Here are 10 rules that every startup should follow to grow its business profitably .1. Thou shalt watch thy cashflow. >>> 

Transformables: Jewelry You Can Wear Many Ways

By SONIA KOLESNIKOV-JESSOP                 The New York Times                        Sep.17, 2012

Transformables have long been a staple of fine jewelry, offering clients the opportunity to wear a piece more than one way. They first appeared around the turn of the 20th century, when jewelers created tiaras that could be dismantled to be worn as necklaces and hairpieces that could be worn as brooches. The ideal of versatility took root and endures to this day. >>>  

Need more traffic to your website?

Need more traffic to your website?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help…
Download a free brochure, please Click here  



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How Retailers Can Corral Customers
By Tony Argyle with Leanne Argyle               September 2012 issue of JCK magazine                        

Marketing is one of the more expensive costs for any jewelry store-and when times are tough, it’s one of the first things to get trimmed from the budget. In some ways, that’s not such a bad thing. As famed retail magnate John Wanamaker once said, “Half my marketing budget is wasted-I just don’t know which half.” >>> 

Marketing Communication – How Much is Too Much?
By Laura Lake               Guide                               

ThereAre you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter, LinkedIn, Facebook and RSS Feeds. >>> 

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