GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-08-21

August 21, 2012 Alex


GemFind Weekly Newsletter

August 21, 2012


In This Issue
Gold Demand Fell 7.1% in Second Quarter as Jewelry Use Declined
Shifting ground rocks diamond industry
Are Diamonds a Waste of Money?
New U.S. Rough Diamond Trade Rules Proposed
Marketing’s Fifth P: Productivity
Need customers? There’s an app for that
Tiffany’s Claims for New Metal Okayed
Elvis Presley: Diamond Celebrity of the Week
Why Google+ May Be the Most Important Social Network for Your Business
Top 5 Ecommerce Trends and Strategies for the 2012 Holidays


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We’d like to thank DiGem and the Canadian retailers and suppliers who made the WCJ Expo in Edmonton so exciting for us this past weekend.   We’re very excited about adding ethically sourced and certified Canadian Diamonds to our Diamond Search and Builder programs in the coming months. We will keep you updated as soon as they are added..

Give us a call at 800-373-4373 for a free and no obligation evaluation of your online marketing presence and to learn more about our websites and digital marketing services.  

Gold Demand Fell 7.1% in Second Quarter as Jewelry Use Declined

By Nicholas Larkin                                 Bloomberg                             Aug. 16, 2012     


Gold demand fell 7.1 percent in the second quarter as investment slid and Asian jewelry purchases declined amid higher local prices and concern about economic growth, the World Gold Council said. Global demand dropped to 990 metric tons in the quarter compared with 1,065.8 tons a year earlier, as investment slid 23 percent and jewelry fell 15 percent, the London-based industry group said today in a report. >>>  

Visit GemFind (Alex Fetanat, President) @

Shifting ground rocks diamond industry

By HELEN THOMAS                        THE GLOBE AND MAIL                                Aug. 17, 2012     


Antwerp’s Square Mile is an assortment of tired office blocks and shops. Groups of men talking business congregate in the streets. But the main clue to what brings them to the city is the heavy security at the entrances to the rundown buildings. >>> 

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Are Diamonds a Waste of Money?

By Rob Bates                JCK                     August 17, 2012


We’ve all seen pieces like “7 Reasons Why Diamonds Are a Waste of Your Money,” over the years, but one that recently appeared in the Huffington Post has stirred up a little more fuss, as it was written by Ira Weissman, a diamond dealer who also runs a gem information and referral site. >>>  

GemFind Diamond Link

New U.S. Rough Diamond Trade Rules Proposed

The Israeli Diamond Industry                                                                  August 19, 2012   


The United States is considering new regulations concerning the import and export of rough diamonds from its territory, Diamond News reports. The U.S. Customs and Border Protection and the U.S. Treasury Department proposed the revisions that would affect the Clean Diamond Trade Act and the Presidential Executive Order 13312 from July 2003, among other legal provisions. >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers


The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added. more… 


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 


Marketing’s Fifth P: Productivity

By Rick Jensen                               OPENForum                             August 20, 2012      


We’re all familiar with the four Ps of marketing: product, place, price, and promotion. Perhaps it’s time to consider a fifth P, for productivity. After all, our marketing efforts should also factor in how quickly and cost efficiently we’re able to develop and execute our campaigns. >>> 

Internet Marketing Strategies: Need customers? There’s an app for that!
By Brad Simon                                    Southern Jewelry News                               August  2012   

Mobile Marketing is NOT the wave of the Future. It’s RIGHT NOW! Your customers are using mobile devices 24 hours a day, 7 days a week. If you have not already done so – now is the time to integrate Mobile Media into your jewelry store marketing mix. >>> 

Featured GemFind Designer

Fabulous Art Deco and collectible period jewels can be found at The DeYoung Collection, a fifth generation family business. The collection comprises significant pieces by Cartier, Van Cleef & Arpels, Tiffany, Harry Winston and other fine makers. Also a source for natural color diamonds, unheated Burma rubies and sapphires, Kashmir sapphires, old mine emeralds, alexandrites and gem quality jade. 

Tiffany’s Claims for New Metal Okayed

By Rob Bates                                        JCK                                    August 16, 2012     


The verdict is in: Tiffany & Co. can call RUBEDO a “new jeweler’s metal.” The National Advertising Division, an offshoot of the Council of Better Business Bureaus, said in a statement issued Aug. 16 that the famed retailer was able to back its claims for the new alloy, which it introduced in February. >>> 


Elvis Presley: Diamond Celebrity of the Week

By stonechicky                 The Israeli Diamond Industry Blog                    August 20, 2012

Elvis Presley may not be universally acknowledged as the King of rock’n’roll – in hindsight, we must give proper credit to the black R & B musicians that he borrowed extensively from. But he remains at least a baron of blues and a duke of rockabilly for combining these diverse styles into a new strain of modern music that would be palatable to the average white American, or at the very least his daughters. >>> 

Need more traffic to your website?

Need more traffic to your website?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help…
Download a free brochure, please Click here  



call us at 800-373-4373

Why Google+ May Be the Most Important Social Network for Your Business
By Emili Vesilind                              JCK                           August  16, 2012 

We all know that social media sites-Facebook, Pinterest, Yelp, etc.-are changing the way people shop. But did you know that Google, the most popular search engine in the world, has built what’s likely to become the most important social media platform for small retailers? >>>   

Top 5 Ecommerce Trends and Strategies for the 2012 Holidays
By Laura Lake                     Guide                    Aug. 15, 2012    

It may still be warm outside and you may not be ready for your 2012 summer to end, but if you are in ecommerce and you are planning to sell product to holiday shoppers this year it’s, time to start putting those holiday plans together. If you don’t start now you are liable to get lost in the dust and your competitors will capture the sales that were meant for you. >>> 

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