Categories
Digital Marketing
Email Marketing
Pay-Per-Click (PPC)
Social Media Marketing
Search Engine Optimization (SEO)
Web Development
Marketing Strategy
Jewelry Industry
Why Jewelers Should Opt for an Inbound Website Redesign
There’s a new website model it’s called an “inbound website”. This website works in tandem with your existing inbound marketing strategies. The days of having a static, brochure-like website are over. These types of websites have basic information and pages such as a...
4 Tips to Increase Your Local Search Visibility
Here at GemFind, we’re never surprised when a jeweler tells us they feel lost when it comes to local SEO. After all, the process for boosting your website’s local search visibility on Google can be quite complex! Sometimes jewelers find it next to impossible to create...
How to Effectively Improve Your Email Open Rates
Email marketing is a useful strategy that can effectively help jewelry stores attract more customers and increase their brand awareness. Unfortunately, most jewelers do not go about email marketing the proper way. Which leads to low email open rates and conversions....
How To Measure PPC ROI
In one of our most recent posts, we delved into the effectiveness of Google Ads. An how jewelry stores can use it to reach more customers online. If you’re currently running Google Ads for your jewelry store’s website, then congratulations! You’re on your way to...
How to Turn Your Website Into a Lead Generation Hub
If you’re looking to sell jewelry online or trying to increase local awareness of your jewelry store in order to boost foot traffic, your success (or failure) will rely heavily on your website. Unfortunately, most business owners approach the website design process...
Inbound Marketing vs. Outbound Marketing: Which is Most Effective?
As we move closer to 2020, marketing strategies for the jewelry industry are continuing to evolve in order to keep up with consumer needs.In order to do so, you will need to learn about different marketing tactics and how to effectively use them. That is why in this...
Google Ads Best Practices: Improve ROI & Sales
When it comes to getting your jewelry store and your products seen online, PPC (or pay-per-click) advertising is one of the most widely used methods available. One of the most heavily asked PPC-related questions jewelry stores will ask is “what are google ads best...
eBook Lead Magnet: Are They Effective For Jewelry Stores?
The key to any effective digital marketing strategy for those in the jewelry industry is finding ways to leverage a combination marketing techniques. With that being said, attracting users to a page on your site is only one half of the battle. To truly capitalize on...
Branding Campaigns vs Action Campaigns
Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing. If we were to look at most marketing campaigns they fall under two types, branding campaigns...
Google Analytics For Jewelry Stores
One of the best tools you can use to track your website traffic is Google Analytics. The information is not only good from a digital marketing perspective but it can also tell you what types of jewelry your customers are most interested in. Consumers are spending more...