Categories
Digital Marketing
Email Marketing
Pay-Per-Click (PPC)
Social Media Marketing
Search Engine Optimization (SEO)
Web Development
Marketing Strategy
Jewelry Industry
Drive Sales With Landing Pages For Retail Jewelers
Every Ad Campaign should drive sales with landing pages. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase. That is what a “landing page” is all about. A well designed landing page will grow sales. Creating...
A Jeweler’s Guide to Running Successful Facebook Ad Campaigns
As a business owner, you’ve been working around the clock to ensure your jewelry store capitalizes on Facebook Ads. Has it been easy? Not really. Have you gotten the results that you wished for? Yes and no. Somehow, you feel that you could have done better with some...
Inbound Marketing For Jewelers: Why Should You Implement It?
Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in. And this can be used for jewelers to generate more customers! Inbound marketing for jewelers is different running ads and just trying to sell. This is because...
Which Website Builder is Right For Jewelers?
Oftentimes, jewelers will ask us to create a new website without knowing what websites builder or CMS they should choose. CMS stands for Content Management System. However, the answer to this question truly depends on a number of factors unique to each jeweler and...
Search Engine Ranking: Easy & Fundamental Tips
Jewelers come to us looking to increase their website traffic. The first step we take is to look at the current state of their website in terms of search engine optimization (SEO). More often than not, jewelers will either be failing to follow best search engine...
Why Jewelers Should Frequently Update Their Website
Here’s a fact: Jewelers operating with outdated websites are setting their businesses up for failure. Period. Unfortunately, this is something we see consistently at GemFind when jewelers ask us to help them get more customers. Many jewelers still don’t understand why...
IDEX – DL Launch
GemFind has announced the launch of an e-commerce version of DiamondLink. DiamondLink allows retailers to curate a list of diamonds suppliers on their website. The new iteration enables jewelers to sell diamonds from their vendors directly on their website. Read More
How To Rank Higher On Google Maps
When it comes to ranking higher on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry store, you’ll want to focus some of your...
Best Call To Actions To Get More Customers
Many of our clients come to us asking to help improve their website’s ability to get customers. One of the main problems we see when evaluating a jeweler’s website is their lack of a solid set of calls-to-action. That is why in this blog we will show you the Best Call...
How To Become a Thought Leader
Becoming a thought leader means more than simply speaking to customers who visit your jewelry store. In today’s digital age, you need a comprehensive plan to lead the conversation online. Especially if you want to immediately establish your brand as the one best in...