5 Amazing Jewelry Websites That Will Make You Want a Redesign

March 8, 2016
Posted in Blog, March, News

5 Amazing Jewelry Websites That Will Make You Want a Redesign

March 8, 2016 GemFind Marketing

Redesigning a jewelry website can be empowering for a company. Even if you have a small business, a new website can create more traffic and interest from customers who have never stepped into your location previously. It can be hard to see what your options are or what type of website you could have. As you take the time to think about whether to redesign your current website, take a closer look at a few stunning websites that truly capture your customers’ attention.

Tiffany & Co.

Take a look at one of the leading jewelry designers and sellers. Tiffany & Co.‘s website offers numerous benefits to the visitor. Perhaps what is most attractive and interesting about the site, though, is its stunning photos. The white background of many of them allows the jewelry to stand out and even jump off the page. It’s memorable, easy to navigate, and puts the jewelry at the heart of the page.


Perhaps your jewelry store isn’t your typical location. Perhaps you have a story to tell or inspiration to create. Check out the Saught website. It takes a bit away from the jewelry aspect of the business and instead focuses more on the people behind it and the craftsmanship. Buying from this company makes customers feel as if they are contributing. It’s informational beyond other sites.


Contracting stunning diamonds and unique cuts, the Cartier website is incredible. It makes a statement with its simplistic design. It also has pages of information and details that help to make it a standout in the industry. It is also very easy to navigate, which is important to today’s buyer. Cartier’s pieces are one of a kind and nothing short of impressive.

Alex and Ani

Another website design to consider is Alex and Ani. It’s more lighthearted and focused on creativity. A few key things stand out, aside from the beautiful pictures and easy to access pages. Its blog is fun and interesting to read. The site also offers more trendy colors and softer photos to attract a very different audience.

De Beers

For those who want elegance and luxury in their jewelry, it’s going to be necessary to buy from a website that’s just as sophisticated. De Beers achieves that with its beautiful design. It plays on the deep blue coloring that helps the diamond to stand out. Clean, stylish, and very much sophisticated in its design, it is an ideal choice for those who wants outstanding results.


When selecting a website design, think about your audience, what their needs are, and what impression you want to give them as they visit. There are various opportunities to do this with website design. From the layout to the photos themselves, the impression your website creates is exactly what your customers are going to think of your company. If your website is not creating this incredible statement, it may be time to select a new look and upgrade to it.

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