Twitter Files IPO, Promises Great User Experience
Twitter filed an initial public offering (IPO) yesterday, although the mega social network insists their 240 million monthly active users should not expect any drastic changes to their user experience.
Analysts advise that Twitter should move cautiously with their user base as new advertising opportunities arise with shifting from a private to a public company with added shareholders.
Twitter already has an advertising plan for mobile and targeted ads. New changes in advertising are expected with Twitter’s other features, not the Twitter feed.
Twitter is worth around $9.5 billion, but the IPO is expected to be worth roughly $26-$28 a share, or $14 billion.
A record 131 companies filed IPOs in 2013, showing an upward interest from investors.
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