Maintenance and updates are ongoing after a new website goes live. Routine calendar updates such as major holidays are important, recurring changes to a website. Equally important are frequent content updates that track higher on search engines and attract customers back to the website looking for fresh content.
It’s important to think of your web presence as an ongoing, evolving part of your online marketing strategy. In addition to adding increased functionality, customers will expect more of what they have come to expect from a jewelry-related website – more product, more product information, and content that creates interest in owning and wearing jewelry. With routine maintenance and frequent updates, a website will be more easily found on search engines. Once on the website, customers will view more of a jeweler’s website, resulting in increased customer contact and ultimately top-of-mind awareness when the customer is ready to make a jewelry purchase.