The Web Development Process

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Analysis | Specification Building | Design & Development | Content Writing | Coding | Testing | Promotion | Maintenance & Updating

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Developing Web Solutions For The Jewelry Professional

For the jewelry professional, a state-of-the-art, highly-interactive jewelry website is vital to effectively compete in today’s marketplace. A company – no matter the size – must have a strong online presence with a website that complements the branding and sales structure of the jewelry store. Shopping convenience and relevant content are essential to the continued success of a retail business.

Your jewelry website is the single most important marketing channel for your store.

Traditional media (print, radio, and TV) were once the only marketing options. These mediums are still part of a store’s marketing budget, but the competitive-minded business owner is progressively dedicating more resources to online marketing. This shift has made it necessary to reconsider the old ways of thinking about a store’s website, especially when a jeweler’s business relies on capturing increasingly larger shares of the bridal market. For the average Millennial, if they can’t find a business online, it doesn’t exist in their world.

For 15 years, GemFind has provided state-of-the-art technology solutions to independent jewelers. Over the years, GemFind has assembled teams of gem and jewelry professionals and technology experts to work together like no other technology company serving the industry. The combined knowledge and experience of these two groups focuses on understanding the needs of the independent jeweler, their customers, and how the jewelry store and its website can work in tandem to generate more jewelry sales.

This success involves developing an effective jewelry website and internet presence. Jewelry professionals master managing a staff, running a business and selling jewelry. GemFind brings to the table internet, technology, and digital marketing experts to guide jewelers at every point along this path. This relationship ensures that the web experience created will be the best possible reflection of your store, its image and reputation that you have worked so hard to establish.

 

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