Posts Tagged "Blog"

Co-Op Advertising

How Co-Op Advertising Can Benefit Your Jewelry Business

An innovative approach to reducing advertising costs is to work with partners, such as designers and manufacturers, who pay for advertising in exchange for mentions in marketing campaigns. It’s an efficient way to reach a target market. Here are reasons

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Twitter for Your Jewelry Store

Should You Use Twitter for Your Jewelry Store?

The reason you should consider Twitter for your jewelry store is that it can maximize returns while minimizing social media effort. Twitter is a popular platform that allows you to reach your target market by posting regularly about your offerings. Short

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Pinterest for Your Jewelry Store

How to Use Pinterest for Your Jewelry Store

Working with an online strategist can help you maximize using Pinterest for your jewelry store. It’s a popular social network that’s easy to use, but not all businesses have the time to manage images that promote their brands on this

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Instagram For Your Jewelry Store

How to Use Instagram for Your Jewelry Store

Gaining a competitive edge can be achieved with Instagram for your jewelry store. A major key is to focus more on engagement through social media with customers instead of strictly going for sales. Old fashioned pitches are unreliable online, whereas building relationships increases

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technology jewelry industry

How Technology is Changing the Jewelry Industry

  It’s no longer a secret that technology is changing the jewelry industry. Whether it involves web design, search tools, cloud solutions or e-commerce platforms, online jewelers are increasingly becoming more empowered by new web applications. As a recent example,

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custom jewelry builder

How A Custom Jewelry Builder Can Boost Sales

If you’re an online jeweler and you want to see more traffic and sales, it helps to connect with the tools that can make that happen. Traffic usually doesn’t just come from luck or magic. You have to align with

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jewelry website remarketing

Why Remarketing is Crucial for Your Jewelry Website

A proven way for online jewelers to maximize Google AdWords campaigns is to use jewelry website remarketing. It’s a process that’s part of AdWords that allows you to serve ads to users that have visited your site in the past while they are

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local customers

How to Reach National and Local Customers

Your online jewelry business can attract both national and local customers using various affordable marketing techniques such as local SEO and pay-per-click (PPC) advertising. Building valuable unique content is also one of the foundations to a successful website that draws organic

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organized website

Why a Simple and Well-Organized Website Can Improve Your Sales

Online jewelry stores need to focus on crafting a simple easy-to-read and organized website to improve their sales. Navigation should also be simple so that new visitors can quickly find what they are looking for. Here are considerations to help improve the

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increase online presence

Ways to Increase the Online Presence of Your Jewelry Store

Owning an online jewelry store is exciting, but only if you do what it takes will you attract significant traffic. Key building blocks to this goal are search engine optimization (SEO) and jewelry industry tools that can modernize your website

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