Co-Op Advertising

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Co-Op Advertising

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Co-Op Advertising

GOALS:
To raise awareness about your brand’s products in your retailer’s markets, increase interest and ultimately, get your retailers to purchase from you more.

 

 

Co-Op Advertising

HOW DO YOU GET CONSUMERS TO LOCAL STORES?
GemFind strategically looks at the most effective form per market. No markets are the same, so by partnering with the experts at GemFind, we will build a custom strategy for each retailer.

 

 

 

 

Co-Op Advertising


HOW DOES IT WORK:
GemFind partners with you and your retail partners to build local, highly targeted Digital Marketing Campaigns in your retailers markets.

 

Co-Op Advertising

WHAT ARE SOME AVENUES YOU WILL USE?
Google Adwords, Remarketing, Facebook Ads, Facebook Lead Capture, Instagram Ads, Snapchat, Influencer Marketing, Landing Pages and more.


Why Digital Marketing?

  • More track-able than traditional advertising
  • Nearly 8 out of 10 adults shop online (Pew Research Center Study, Dec. 2016)
  • Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. (Internet Live Stats)
  • The average American adult spends 2 hours, 51 minutes on their smartphone every day. (Comscore’s 2017 Cross Platform Future in Focus Report)


The Issue to Address:

  • Retailers don’t have the time or know-how to effectively market themselves online
  • Retailers have to wait to get creative approved by the brand
  • Retailers don’t have an efficient way to show the brands that they’ve spent co-op dollars correctly or through the right channels
  • Only 69% of brands offer digital marketing as a component of their co-op program
  • Only 37% offer social media marketing program reimbursement

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