How to Use Pinterest for Your Jewelry Store

August 04, 2017
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Working with an online strategist can help you maximize using Pinterest for your jewelry store. It’s a popular social network that’s easy to use, but not all businesses have the time to manage images that promote their brands on this platform. Some businesses only have time to manage one social profile such as Facebook, even though Pinterest is potentially more powerful for building brand awareness. Here are reasons you should use Pinterest for your jewelry store.

How Jewelers Benefit from Pinterest

By using Pinterest for your jewelry store, you can attract many new prospects with captivating images of diamond rings, necklaces and bracelets. Most Pinterest users are female, many of which are searching for products. They often seek premium merchandise, more than what’s common on other platforms. Furthermore, women typically use Pinterest to learn about new brands. You can use the platform as a promotional channel by adding a “pin it” or “hover” button on your website, so that it attracts traffic from Pinterest.

Create a Jewelry Board

After you sign up for your Pinterest business account, you can begin promoting your merchandise on jewelry boards. You can use your imagination and create a variety of boards as well, then pin pictures to your boards. With multiple boards, you can promote merchandise by categories, such as wedding jewelry and new items. The boards should reflect the lifestyle and moods of your target audience.

Promote Your Pinterest Profile

One you’ve developed a Pinterest profile, you need to let others know about it, by spreading the word through Facebook, your website, email subscribers or any other web connections you have. The more people see your posts, the more it creates familiarity and a potential relationship with your brand.

How To Pin on Pinterest

You don’t need to post too many pins per day on Pinterest for your jewelry store, which can be overwhelming for followers. It’s best to only pin for a couple minutes per day. Only repin sparingly with emphasis on your most attractive images. Make sure your pin descriptions are based on important and appropriate keywords. Consider using other forms of media as well, such as video or infographics.

Conclusion

Using Pinterest for your jewelry store is an excellent way to attract new leads and conversions to your site. Contact GemFind to learn more about its digital marketing services and how using Pinterest for your jewelry store can elevate your business.

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