GemFind Weekly Newsletter February 28th, 2017

February 28, 2017
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Why Remarketing Ads on Facebook Work

Having a Facebook business page is the first step towards having a social media presence, but the magic isn’t in the page. In order to keep a good return on your investment (ROI), remarketing to your users using Facebook ads is the key to building true success. 

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Jewelry Store Distraction Thefts ‘Rampant,’ JSA Says
National Jeweler         Feb. 28
The Jewelers’ Security Alliance has issued another bulletin warning retailers of small bands of distraction thieves who are hitting jewelry stores around the country, a problem JSA President John J. Kennedy said is “rampant” in the industry right now.
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World Diamond Council Appoints Marie-Chantal Kaninda as New Executive Director
IDEX                      Feb.27  
The World Diamond Council’s (WDC) Board of Directors has named Marie-Chantal Kaninda as Executive Director effective March 1, 2017. Kaninda replaces Patricia Syvrud, who steps down on February 28.
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Expectations High as Hong Kong Show Opens
Diamonds.net     Feb. 28  
Hong Kong’s polished diamond trade stagnated in 2016, but dealers are hoping this week’s International Diamond, Gem and Pearl Show will spark an improvement for the year ahead. “There was a bit of a pause last year, but demand is starting to come back,” said a Hong Kong-based dealer on the first day of the show. 
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Sterling Jewelers accused of rampant sexual harassment: report
MarketWatch                               Feb. 27

Sterling Jewelers Inc., the company that operates mall mainstays Kay Jewelers, Zales and Jared the Galleria of Jewelry, is being accused by hundreds of former employees of fostering an atmosphere of “rampant sexual harassment and discrimination,”

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For over 25 years, Polo Gem has been among the most distinguished suppliers in the diamond industry. We proudly cater to customers from all over the world from our office in the heart of the diamond district on 47th Street in New York City. >>>>

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Luxury Brands to Embrace Authentic Marketing
 THE DIAMOND LOUPE               Feb. 27

Authentic advertising campaigns are the next Big thing when targeting millennials, who prefer seeing real people facing situations they could identify with. This strategy is quickly gaining popularity with leading brands in their attempt to reach the everyday consumer, who is more laid-back than previous generations.

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Independent Jewelry Designers Make Their Mark At VicenzaOro

Jewelry News Network     Feb. 26 

For the first time in the long history of VicenzaOro, the January edition of the jewelry trade show provided a dedicated space for a dozen international designers. By all accounts it was a welcome and successful addition to the fair.
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The complex business behind the jewellery that you see on the Oscars red carpet 
The Telegraph            Feb.25
What many might see as the finishing touch to a look on the Oscars red carpet, actually represents a complicated world of styling negotiations, reputation-building, and competitions between the brands that want to provide the sparkle.
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More than Faberge: The Russian Imperial jewelers that time forgot
rbth.com
When it comes to jewelers of the Russian Imperial court, the first name to be mentioned is of course Faberge, which produced gem-encrusted Easter eggs, cigarette cases made of precious metals, and other objects as presents for the royal family and aristocracy. However
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HONG KONG INTERNATIONAL DIAMOND, GEM & PEARL SHOW KICKS OFF AT ASIAWORLD-EXPO

The Israeli Diamond Industry               Feb. 28  

 
 

The Hong Kong International Diamond, Gem & Pearl Show kicks off today (February 28) and continues through 4 March at the AsiaWorld-Expo. As in previous years, the 34th HKTDC Hong Kong International Jewellery Show will be held at the Hong Kong Convention and Exhibition Centre (HKCEC) from 2 to 6 March. 

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World’s most expensive jewelry box goes on sale in Qatar 
   DOHA NEWS        Feb. 22  
A $3.5 million gold jewelry box encrusted with diamonds, sapphires and rubies has been unveiled in Doha this week. Certified by Guinness World Records as the world’s most valuable jewelry box, the piece made its Middle East debut at the annual Doha Jewellery & Watches Exhibition (DJWE).
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Jewelry: A Surprisingly Large, and Vulnerable, Pocket of Client Wealth 
Think Adviser               Feb. 27  
Even if your clients aren’t “Keeping Up with the Kardashians” on reality TV, they probably have heard of the Paris robbery last October in which a $4 million 20-carat diamond ring and 12 other expensive jewelry items were taken at gunpoint from Kim Kardashian. 
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