3 Features Your Jewelry Website Absolutely Must Have
You want to show off your inventory, but your current website just isn’t cutting it. In order to make the most of your online presence and show off your spectacular jewelry in the best possible way, your jewelry website must have these three features:
An “About Us” Page
Jewelry has personal meaning for those who wear it; some pieces signify a lifetime promise between soul mates, while others are handed down from generation to generation and symbolize deep family roots. Sharing your personal story – whether you started ten years ago with just ten pieces and grew into a thriving business or started helping your grandfather with the store as a child and then pursued your interest and carried on his legacy – with your potential clients establishes connections and makes their jewelry shopping experience personal and memorable. Adding a photograph of the owner and his or her family helps customers envision an ongoing business-customer relationship with you.
An Engaging Blog
Keeping a blog that is frequently updated improves search engine optimization (SEO). This means that when people search for key phrases that your website will be more likely to appear near the top of the list. The most common topics are current, interesting, and relevant to the business. For example:
- 2017 Jewelry Trends
- 10 Tips and Tricks for Popping the Question
- Mixing Metals: Okay or Not?
- The Most Memorable Proposal of 2016
A “Design Your Own” Page or App
More and more couples are designing their own engagement and bridal jewelry, and as millennials come of age, more and more couples are doing it online. You can meet this new demand by allowing your customers to design their own rings, wedding sets, pendants, and earrings online. Although the concept sounds complicated, partnering with the right website builder can ensure you have the capabilities to offer design-your-own services effortlessly.
How to Get It
At Gemfind, we have focused on developing cutting edge technology for the jewelry niche since 1999. When you choose to partner with us, you’re choosing a website that is graphically appealing, highly effective, personal, and customized for your store, location, and products. We offer step by step guidance throughout the build process and ongoing support as you continue to grow and expand your offerings. Just a few of the features we offer include:
- Canned (or pre-written) content
- Customer login capabilities
- Designer galleries
- Design-Your-Own Jewelry Apps such as RingBuilder®, PendantBuilder®, and StudBuilder®.
- Customer wish lists and favorites lists
- And much more
To learn more about how we can help you take your online presence to the next level, call us (800) 373-4373 or contact us today for a free demo and evaluation. Our passion and expertise in the jewelry business make us more than just web designers; we’re your partners in business.