Which Social Media Platforms Should Your Jewelry Store be Using?
Social media is one of the golden tools of this century that can accelerate lead generation. If you’re curious which social media platform will work best with your jewelry store, it’s a mix of the usual suspects, depending on the demographic you target. But try not to overdo it by spending too much valuable time on various platforms. Narrowing your focus on the most appropriate social networks for your business is the best path to accelerate lead generation.
Facebook is the most popular social media network, making it the most essential multi-purpose choice to promote your jewelry store. In recent years, it has skewed toward upper age demographics, making it a desirable marketing channel for high-end jewelers. If you are targeting a younger market, then Instagram, owned by Facebook, is a useful platform that has overtaken Twitter in user engagement.
Casual Jewelry Stores
The jewelry store social media platform that allows you to humanize your brand in the most visual way by sharing photos is Instagram. Like YouTube, it additionally allows you to bring images to life with video sharing. The reason it captures the imagination of youth is that younger people appreciate exploring the visual aspect of brands online. It’s a great way to showcase the beauty of jewelry, especially if you carry a wide selection.
Part of the attraction of Instagram is that you can share photos of any aspect ratio. You can also share up to 60 minutes worth of video. Since it has over 600 million active users, it’s easy to find followers there and engage in building brand awareness.
High-end Jewelry Stores
If you need to reach customers who crave high value jewelry, then Facebook provides opportunities for engagement and advertising. Unlike Instagram, Facebook allows you to include links in your posts, which is important for driving traffic to your website. While Twitter is useful for posting short messages with links, Facebook is the jewelry store social media platform with more flexibility, allowing both short or long posts with links to any file format.
For efficient use of jewelry store social media platforms, focus on social networks that best serve your needs. For some stores that might even mean LinkedIn and Pinterest. But for the most part, Facebook and Instagram provide the most productive ways to engage with prospects and customers. Contact Gemfind.com to learn more about how you can maximize your inbound marketing strategies.