3 Ways Jewelry Stores Can Increase Social Media Engagement
Social media engagement
It sounds more confusing than it actually has to be. As a business owner, you know the goal is to sell jewelry, but also to make your customers happy so they continue to come back to see you. However, digital marketing is a key component of your success even if you don’t actively advertise your business. Now that there’s more competition from online vendors, jewelry stores of all types need to get more social. That is, they need to engage with their customers and potential customers online to get them in their stores.
How Can You Make It Happen?
Social media engagement doesn’t have to be difficult, but it does need to be effective to make it worth your time. The good news is you don’t have to over-invest in terms of marketing dollars or time spent. The following tips can make a big difference in just how effective your social media really is.
#1: Use Instagram, Snapchat, Pinterest, and Vine
One of the most important elements of the jewelry industry is the image. Photos and videos, specifically those displayed instantly and consistently on social media, get the most attention from visitors and followers. For example, once you’ve created accounts on these social media sites, post photos of unique items to Instagram. You can also use the Snapchat and Vine apps to create more engagement The beautiful thing about these apps is the almost limitless tutorials and advice on YouTube and blogs to help you get the most out of them.
#2: Host a virtual question and answer session
Another important way to engage or connect with your readers is to host a virtual question and answer session. You should always try to interact with your customers on social media by answering their questions and replying to comments. However, sometimes you can get more attention from hosting a live session. For example, host a Facebook Mentions segment, which is live, streaming video, that allows you to connect with people in real time and answer their questions. Why not help all of those followers thinking of making a purchase to learn what they need to in order to invest.
#3: Host a social media contest
Next, take it online with a contest. You don’t even have to give away something very expensive. However, these types of contests in which your social media followers share, like, or comment on your post or page to enter can greatly increase how many people see your page. Ultimately, this allows for you to get your pages in front of more people and that means your business is going to get in front of more people.
There are many ways to create social media engagement, though the goal is always the same, to interact with your followers and get them to share your page so that others can learn about you. Be sure you also pull these engagement opportunities in-store. For example, hand out flyers with your social media sites on them so your customers can find them. You can also use apps that can help your customers to find you. The right combination of methods can really help you to drive not just more sharing of your site, but also more sales.
GemFind Can Help
If you’d like more information on how to boost your web and foot traffic with digital marketing, contact GemFind at (800) 373-4373 or fill our contact form. We have social media experts that cater specifically to the jewelry industry and know exactly what to do to help grow your business. Please contact us for a free digital marketing consultation.