How to Increase Engagement on your Jewelry Website – Part 2
After reading our previous blog, and deciding on a layout that works and you’ve clearly defined the steps you want your visitors to take, the next step in increasing website engagement is to create something with inherent value to your customers. After that, you can encourage positive behaviors on your site by focusing on the user experience.
Visitors to your jewelry site are looking for something specific. They may be browsing different styles of rings or curious about the different types of stones available. Your job is to put together all of the information they need into one easy to read resource. Whether it’s a blog, an FAQ or a How-to guide, you need to offer information that consumers will find immediately valuable to their shopping experience. This puts you at the top of their list as a reliable source of information going forward. Whenever they have a question or need guidance, they will return to your site because it gave them the detailed information they needed.
So much has been written on the subject of the user experience lately, but it is still a very important piece of your design. We know that consumers are willing to pay more for a service that is enjoyable to use, and equally willing to walk away from a service that is difficult to use.
The same applies to your website. The easier it is for users to move through menus, view samples though website integration apps such as DiamondLink® or JewelCloud®, or even create mock-ups of custom jewelry using our RingBuilder®, PendantBuilder® or StudBuilder® apps, the more they will engage.
A great user experience is the absolute best way to encourage specific behaviors and improve website engagement because people will actually enjoy being on your page, not just knowing that it’s there if they need it.
Website engagement is made up of many different elements. You must balance all of the key points in order to create a page that is visually enticing, informative, enjoyable and straightforward. Each piece of your design needs to provide something valuable to the user without distracting from your main purpose. Once you’ve mastered these elements, you will find that visitors spend more time exploring your page, and show more trust and loyalty to your brand long term.
If you are interested in increasing engagement on your jewelry website, you have come to the right place! GemFind has experts in website design who are familiar with the jewelry industry and ready to assist you. Contact us today to set up an evaluation and lets get started improving your website!
About GemFind: Since 1999, GemFind has successfully united the jewelry industry as the leading comprehensive technology solution provider in the digital marketing age. From complete e-commerce and custom-designed websites to POS integration, digital marketing, and responsive online marketing tools, GemFind offers complete solutions for jewelry manufacturers, diamond dealers, designers, and retailers.