Diamonds
It is important that before you start diamond shopping, you want to have an understanding of what you're buying. This is a guide that simplifies the four Cs of diamonds — cut, color, clarity, and carat weight, so you can select your diamond based on the same criteria industry professionals use. Of course we believe that the SMARTEST way to buy a diamond after you’ve searched online is to SEE IT FIRST and get complete understanding and visual aspects of a diamond.
SHAPE
Since all diamond shapes are very different, unique characteristics determine quality for each shape. Please select your shape below to learn how to recognize the most beautiful diamond. [More] |
CUT
When the term "cut" is first introduced, most people think of the diamond's shape. However, "cut" refers to the diamond's proportions and finish. Cutting is the contribution made by man transforming [More] |
COLOR
Diamonds come in the widest variety of colors of any gem material. Most gem quality diamonds however are desired for their lack of color. In fact, the closer a diamond is too colorless, the more rare and valuable it is. [More] |
CLARITY
Diamonds form naturally deep within the Earth under tremendous pressure and extreme heat, and as a result, most contain internal or external features even in their polished state called clarity characteristic, no two diamonds are alike. [More] |
CARAT WEIGHT
Carat Weight is one of the most important considerations with respect to rarity, value, and consumer preference. In fact, Carat Weight, or how much the diamond weighs is the most significant value factor in a diamond. [More] |
REPORT
Before purchasing a diamond online we recommend you review a copy of its certificate as proof that it has undergone an unbiased, professional examination. Of course you may see the actual certificate when you visit [More] |