Category Archive for "Social Media"

Twitter Launches New Profile Design, Competes with Facebook

source In an effort to boost user engagement as growth has been slowing, Twitter launched a major profile design overhaul that makes the site much closer to the likes of Facebook and Google+. Twitter currently has 241 million users compared

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Facebook Ads Cheaper, More Effective

Before debuting amazing Q3 earnings figures, Facebook ads were proven to improve in nearly every metric in year-over-year and quarter-over-quarter comparisons. The ads are growing more effective over time and becoming even more cost-effective. Adobe’s first annual Social Media Intelligence report found that

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Facebook Gathers Data, Increases Reach with Star Ratings

Facebook continues to engage users in new ways and is testing star ratings for Facebook Places. Select users now see a “rate these places” module in the sidebar with the option to give one to five stars to places they have checked in

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84% of Smartphone Users Use Apps in the Morning

A new study reveals 84% of smartphone users check an app as part of their morning routine. Email, weather and social media are the most popular early in the day. Check out this chart from Statista and Mashable for the full breakdown: Connect

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How Google’s Hummingbird Changes Small Businesses Online

Google recently celebrated its 15th birthday. To celebrate, Google released Hummingbird, the giant’s largest search algorithm update since 2001. The change affects 90% of searches and aims to decipher through “fluff” content to deliver better, higher quality search results. How

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Why Nobody Follows You on Twitter (and how to change that)

Twitter is about more than crafting the perfect message in 140 characters or less.  This social media mega-player offers fast opportunities for conversation, branding and discovering. Mashable posted a bold article this week: This is Why Nobody Follows You on Twitter.

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Viral Video: #Hashtag

With more than 14 million views in one week, this viral video is worth checking out. Jimmy Fallon and Justin Timberlake team up to poke fun at an often overused and misused social marketing tool: the hashtag. A hashtag is

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Twitter Files IPO, Promises Great User Experience

Twitter filed an initial public offering (IPO) yesterday, although the mega social network insists their 240 million monthly active users should not expect any drastic changes to their user experience. Analysts advise that Twitter should move cautiously with their user

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