Categories
Digital Marketing
Email Marketing
Pay-Per-Click (PPC)
Social Media Marketing
Search Engine Optimization (SEO)
Web Development
Marketing Strategy
Jewelry Industry
How Much Should Jewelers Spend on PPC Ads?
As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising. One of the most common questions we’re asked before a jeweler signs up for our PPC services is "how much should jewelers spend...
Instagram Tips For Jewelers
Being active on Instagram entails a combination of many things. It’s more than just marketing and promoting your products. It also is about building your brand’s image by creatively telling your story through captivating imagery and engaging captions. The visual...
GemFind Has Been Selected For Best of Newport Beach Award
NEWPORT BEACH December 10, 2019 -- GemFind has been selected for the 2019 Best of Newport Beach Award in the Web Development and Digital Marketing category by the Newport Beach Award Program. Each year, the Newport Beach Award Program identifies companies that we...
How To Optimize Landing Pages For Jewelry Stores
Landing pages are a crucial element of inbound marketing strategies for jewelers. Jewelry store websites that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads. So with this in mind, jewelers should reconsider...
Understanding The ‘Buyer’s Journey’ to Boost Jewelry Store Sales
What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service. It consists of three stages that make up the inbound marketing framework: awareness,...
How Local SEO Can Help Jewelers Attract More Customers
Local SEO is essential to jewelry stores that operate on a regional level, as opposed to national. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on Search Engine Results Pages (SERPs) in a specific location....
Brand News: GemFind, Polygon Partner; Levievs In Hot Water; Pandora Continues Downward Slide; More
New York, NY—Polygon, the online community and marketplace for jewelry professionals, and GemFind, experts in digital marketing and e-commerce solutions for the jewelry industry, have announced a strategic partnership. Read More
INTEGRATED WEBSITES
GemFind has been providing digital technology solutions to the jewelry industry since 1999 helping hundreds of jewelers with their online presence and digital marketing. Read More
Buyer Personas For Your Jewelry Store: Attract New Customers
If you own a jewelry store and want to attract more new customers, you need to set yourself apart from the competition. With that being said, you should start by creating buyer personas. Why is this important? When choosing a product or service, people naturally...
What is Off-Page SEO & How Does it Help Increase Visibility For Jewelry Websites?
Off-page Search Engine Optimization (SEO) is vital for jewelers. Especially ones who want to rank at the top of Search Engine Result Pages (SERP) such as Google. Off-page SEO refers to all SEO techniques which do not require editing your website. With that being said,...