How To Reach Your Audience On Mobile during The Holidays

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audience-on-mobileDon’t be left behind! Your customers are already preparing for the holiday season by planning trips and buying gifts. That’s why it’s a good idea to put your marketing efforts on full force.

Online statistics portal Statista says that more than a third of the world’s total population will own a smartphone by 2017. That’s 2.5 billion people comprising the global audience on mobile and becoming more accessible than ever. So how do you reach your audience during these crucial selling times? Check out our quick and easy tips below.

Send holiday emails

During the holidays, people are usually in good spirits, so they’re likely to appreciate thoughtful gestures. Try sparking their attention by sending them a special invite to a holiday party that you’re hosting highlighting some of your best designers with some additional incentives or special offers.  This is a great way to show gratitude to your most valued customers and keep them engaged with your brand.

Be active on social media

A mobile-friendly site is important to have, but it’s not enough without a social media presence. During the holidays, people spend more time on their social media accounts to reconnect with family and catch up on friends’ updates. Therefore, the stuff you share on your business profile page has the potential to get a lot of views without spending too much money on boosting it. Now is the best time to announce flash sales because more people will see the post in real time and they’re ready to buy!

Geo-target your ads

Your customers like to shop during the holidays so, if they can squeeze in shopping at a new place or a nearby brick-and-mortar store, they will! Take advantage of this by targeting your ads to specific geographical locations. If they see your ad and find it interesting enough, they will make a visit.

We know it’s hard to get everything done!  So, instead of being stressed during the end-of-the-year call us to arrange a free consultation.  GemFind is an innovative web development company dedicated exclusively for the jewelry industry. To find out more on how our digital marketing experts can help you get noticed during and after the holiday season please contact us today.

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